![]() The streamer says that Joe Dirt 2 has been the top performing title on Crackle’s site - including all original and licensed content - since Wednesday. The original film was not a blockbuster, earning $8 million in its opening weekend and $27 million total domestically, but the sequel is clearly a hit for Crackle. That would be double the $1.3 million that Joe Dirt made on its opening day in April of 2001, which adjusted for inflation is equal to $1.75 million today. But the company did some math to determine that had the film drawn the same number of viewers in theaters with a NATO average ticket price of $8.12, it would have had a Thursday box-office equivalent of $2.25 million. In its first 24 hours, the film had 278,000 streams, according to Crackle exec vp and general manager Eric Berger.Ĭrackle is a free, ad-supported service, so it’s difficult to compare Joe Dirt 2‘s streaming performance with a film’s theatrical release. The David Spade comedy, a sequel to 2001’s Joe Dirt, had the most-successful debut of an original movie for the Sony-owned streamer when it premiered online Wednesday, July 15. ![]() Joe Dirt 2: Beautiful Loser is looking more like a winner for Crackle. ![]()
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